編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 2085 | Saxonville Sausage | Moore, Kate | Marketing | Brand Management and Strategy( 1022 ) |
2 | 9-311-118 | L''Oreal: Global Brand, Local Knowledge | Henderson, Rebecca M.;Johnson, Ryan | Marketing | Brand Management and Strategy( 1022 ) |
3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Brand Management and Strategy( 1022 ) |
4 | 9-512-085 | EILEEN FISHER: Repositioning the Brand | Keinan, Anat;Avery, Jill;Wilson, Fiona;Norton, Michael I. | Marketing | Brand Management and Strategy( 1022 ) |